About Me
I'm Ricky Almahenrah, a digital marketing leader based in Jakarta with more than 10 years of experience turning marketing budgets into measurable business growth. My work spans social media content, advertising, website development, SEO and SEM — from early-stage brand launches to performance marketing at fintech and insurtech scale.
I optimize marketing budgets for strict KPIs so that a company's advertising growth remains highly effective and deeply scalable. Beyond execution, I consult on marketing KPIs and strategy, and I've taught Content Marketing in webinars with up to 5,000 participants, scoring 95/100 in participant satisfaction.
Budget discipline
At Prestisa, total marketing spend was optimized down to 10–12% of total sales while scaling volume.
Full-funnel thinking
At BFI Finance, IDR 8 Mio in spend produced 1,504 leads and IDR 1.339B of funded contracts.
Technical fluency
Built WordPress CMS, inquiry systems, dual-language sites and marketing automation from scratch.
Team leadership
Led cross-functional teams across paid ads, SEO, design, CRO and marketing engineering.
Credentials & Continuous Upskilling
- 2021
University of Illinois
Digital Marketing
- 2019
Purwadhika Startup School
Digital Marketing, Comm. & Multimedia
- Certified
Google Stack
Ads Measurement, Search Ads 360, Advanced Analytics, Data Studio, Search & Display
- Certified
SEMrush
Keyword Research, PPC Automation, PPC Fundamentals
- Certified
HubSpot & LinkedIn
Social Media Certified, Marketing Tools, Managing Communities