About Me

I'm Ricky Almahenrah, a digital marketing leader based in Jakarta with more than 10 years of experience turning marketing budgets into measurable business growth. My work spans social media content, advertising, website development, SEO and SEM — from early-stage brand launches to performance marketing at fintech and insurtech scale.

I optimize marketing budgets for strict KPIs so that a company's advertising growth remains highly effective and deeply scalable. Beyond execution, I consult on marketing KPIs and strategy, and I've taught Content Marketing in webinars with up to 5,000 participants, scoring 95/100 in participant satisfaction.

ESTJ-A · The Assertive ExecutiveExtraverted · Observant · Thinking · Judging · Assertive

Budget discipline

At Prestisa, total marketing spend was optimized down to 10–12% of total sales while scaling volume.

Full-funnel thinking

At BFI Finance, IDR 8 Mio in spend produced 1,504 leads and IDR 1.339B of funded contracts.

Technical fluency

Built WordPress CMS, inquiry systems, dual-language sites and marketing automation from scratch.

Team leadership

Led cross-functional teams across paid ads, SEO, design, CRO and marketing engineering.

Credentials & Continuous Upskilling

  • University of Illinois

    Digital Marketing

    2021
  • Purwadhika Startup School

    Digital Marketing, Comm. & Multimedia

    2019
  • Google Stack

    Ads Measurement, Search Ads 360, Advanced Analytics, Data Studio, Search & Display

    Certified
  • SEMrush

    Keyword Research, PPC Automation, PPC Fundamentals

    Certified
  • HubSpot & LinkedIn

    Social Media Certified, Marketing Tools, Managing Communities

    Certified