Ad Performance Calculator

The same efficiency math I use when planning campaigns: enter your budget and funnel numbers to instantly see CPM, CPC, CTR, CPL, CPA, ROAS and projected profit.

Campaign inputs

Ad spend

IDR

Impressions

Clicks

Leads / conversions

Lead-to-customer rate

Average order value

IDR

Results

CPM

Rp 6.202

Cost per 1,000 impressions

CPC

Rp 1.789

Cost per click

CTR

0.35%

Clicks ÷ impressions

CPL

Rp 12.289

Cost per lead

Click-to-lead rate

14.56%

CPA

Rp 81.925

Cost per paying customer

Projected revenue

Rp 73.237.500

98 customers

ROAS

9.15x

Spend 10.9% of revenue

Gross profit

Rp 65.237.500

Revenue − ad spend

Benchmark: on the Prestisa account, ad spend was kept at just 10–12% of total sales. Anything under ~20% usually signals a healthy, scalable account.